Characterised by fast snappy manoeuvres, quick pop, odd power slides and tricks you can't quite your head around, Magenta's ethos started to lift off. Employing long time friend Soy Panday as head art director, the French board company has created a distinct aesthetic for itself, with every graphic being something special. This strive for style is further reflected in their product, tees and hoods are made from premium heavy-weight cottons and boards are produced in the best presses.