Hélas was co-founded by the French powerhouse Lucas Puig and his friend Clement Brunel back in 2013 and has been growing in prestige ever since. Already famed for his exploits as a long time style master and ledge technician, it didn't take long for Lucas Puig to get his company recognised. With a vast skate team that doesn't seem to stop growing, Hélas has representatives worldwide pushing their name in the right direction.

Embellished with their classic umbrella logo and, using premium materials and heavyweight cottons, Hélas have been producing the finest headwear and apparel. With inspiration coming from a fresh athletic asthetic, Hélas garments are everything from functional to comfortable and stylish. Nearly every season releasing a themed capsule, the intrigue is kept moving as they make headway into more high end items and tracksuit pants.