Founded in 1994, the Carhartt WIP line was developed through the original Detroit family owned Carhartt label and the logo still represents a better buy, certifying the established reputation for quality. With the distinct American style of Carhartt, the WIP designs appealed more to the European sensibility. It was noticed that the label was mainly being distributed to skate shops and independent stores. Carhartt is a brand that stays true to their skate and street wear roots with sweatshirts, t-shirts and utility jackets all featuring simple utilitarian design with urban street wear features like bold graphics or the raglan sleeve.
