Blind was founded by Mark Gonzales in 1989 under Steve Rocco's 'World Industries' distribution company. Their first full length, 'Video Days', was released in 1991 and featured full parts from Gonz, Guy Mariano, Jordan Richter, Jason Lee, and Rudy Johnson. The video was filmed and directed by Spike Jonze and is considered one of the most influential skateboarding videos of all time. Blind has gone through many team changes over the last thirty years, but have always been a strong presence in the industry. Their second video 'What If?' premiered in 2005.