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Originating in 1949, Adidas is a classic German footwear brand with a lengthy heritage in the sporting world. More recently, in the mid 2000s, Adidas branched out and took their expertise in technical shoe making to the skateboarding market. Worn by many skateboarders before hand in the late eighties and into the nineties, popularized pre-existing models such as the Adidas Campus, Adidas Stan Smith and Adidas Superstar. By re-appropriating these classic models plus others from the Adidas Originals line, as well as crafting completely new silhouettes inspired by older designs for their professional team, Adidas Skateboarding has created a varied range of stylish, durable, high performance skate shoes specifically designed against the rigours of modern day skating.
The Adidas Skateboarding brand has gone from strength to strength, bolstering up popularity by engaging in recent, high impact collaborations with well founded brands such as Palace Skateboards, The Hundreds, Roger Skateboards and Magenta.
Legitimized by legends such as Mark Gonzalez and personified by a solid team including the likes of Dennis Busentiz, Lucas Puig, Silas Baxter-Neal, Mark Suciu, Pete Eldridge and Nestor Judkins amongst many others. Adidas Skateboarding proves to be a successful and worthy brand.